A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

"Security and user trust are at the core of what we do at Yahoo DSP. GeoEdge’s innovative ad security technology allows us to proactively prevent harmful ads from reaching our users and maintain a ...

The integration enhances the Perion One platform, meeting advertiser demand by combining dynamic formats with Amazon DSP’s reach and first-party audience insights Perion Network Ltd. (NASDAQ & TASE: ...

Trade Desk and Magnite tap the same CTV tailwinds, but costs, competition and differing platform roles set up a sharp contrast in risk and reward.

Epom, an ad tech company specializing in programmatic infrastructure with an expanding presence in Southeast Europe, has ...

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo ...

Washington, D.C., Jan. 23, 2025 (GLOBE NEWSWIRE) -- CMRignite, one of the nation’s leading cause marketing agencies, today announced the launch of its in-house Demand-Side Platform (DSP), empowering ...

Forthcoming offerings from Pepsi and Coke illustrate the influence of modern soda and health concerns. Amazon revealed a “complete overhaul” of its demand-side platform after giving the ad tech ...

NEW YORK, Sept. 10, 2025 /PRNewswire/ -- Blis, the omnichannel demand-side platform built for precision at scale, today announced the launch of T-Mobile Advertising Solutions' app ownership and app ...