A customer relationship management, or CRM, system uses a database to accumulate information about business prospects and customers, including product needs and purchasing history. Various businesses ...

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Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Lexus aftersales ‘consultants’ in the UK are being given a taste of the luxury living enjoyed by their customers. Dealership staff are being pampered at top class hotels as part of a programme to ...