Data platforms have moved from static, disconnected systems to integrated environments where analytics and real-time data ...

If anyone’s sick of hearing about data silos, it’s marketers. But fragmented data is still a big problem for them, making it hard to understand the impact of specific channels on campaign performance.

Cloud-native integration platform examples are built for modern cloud setups. They use things like microservices and APIs to make connections that can grow as your needs change, and they can work ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

CDK, the leading automotive retail software provider, today announced the launch of its Customer Data Platform (CDP)that unifies fragmented customer information and delivers real-time, actionable ...

Adobe has unveiled a generative AI (genAI) assistant for Adobe Experience Platform (AEP) apps, a conversational interface that the company said would simplify access to customer experience data. The ...

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...

LAS VEGAS--(BUSINESS WIRE)-- Today, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) unveiled its strategy and product offerings for agentic AI. Innovating on the ...

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...

New AI-powered anomaly detection and in-memory processing capabilities in the Oracle Utilities Customer Platform are helping deliver fast, accurate meter data management (MDM) and streamlining utility ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...