In this stimulating business manual, Gannett, founder and CEO of the marketing analytics firm TrackMaven, asserts, “There is in fact a science behind what becomes a hit,” namely, neuroscience. He ...
In a globalised, digitally connected world, the power of creativity is more important than ever before. In domains ranging from startups to movies, there are myths and misconceptions about what ...
If you think creativity is a gift and not a skill, read on to see how to harness creative genius. This is the idea Allen Gannett, founder and CEO of TrackMaven and recipient of Inc. 5000, turns on its ...
A great idea isnt a sudden light-bulb moment. Its taking something familiar and making it feel new. We’ve been told a lie about the nature of creativity. Were told stories about creative geniuses – ...
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