GetHookd has released a new guide breaking down both marketing and creative briefs in direct support of marketing managers navigating the handoff between strategic planning and creative execution. The ...

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Work long enough in marketing, communications or the ...

A new report from the Association of National Advertisers finds that over 75% of both agencies (82%) and brands (79%) ranked a “tight brief with clearly defined objectives” as the most important ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

The gap between brilliant strategy and effective execution kills more marketing campaigns than bad budgets or weak targeting. Marketing teams spend weeks developing detailed strategies, only to watch ...