The best corporate videos convey a company’s values, brand identity, and key messages. Nothing is as stale as an out-of-date corporate video – just think pre-Internet 1980’s. A strong corporate video ...
As companies grow, one common marketing practice is to leverage video in internal communications and customer-facing content. Everyone knows how engaging video can be (just check how much time you ...
It’s time to film a corporate training video, but are your employees ready for the spotlight? Working with your own team can create roadblocks that corporate actors are trained to avoid. Before you ...
Rap videos are a staple of modern life, including the in-your-face clichés that go with the genre. So when Oracle wanted to salute its Java programmers at JavaOne 2011 in a fun and engaging way, they ...
Corporate branding videos are a digital handshake of business, presenting values, services, or culture with panache on websites, LinkedIn, and YouTube. A clean and crisp 2-minute video builds trust ...
As producer at a video agency , I love working with marketing professionals who know what they want. But I notice many lack confidence when delivering their vision in the form of a video brief. A ...
Most people don’t watch corporate training videos — or, in cases where the training’s mandatory, don’t give them their full attention. According to a recent poll from Kaltura, the video tech provider, ...
If you’re an editor who does a lot of corporate work, you know that your highest priority is not only delivering polished and professional content that hits all of the emotional beats a brand is going ...
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