Courts have generally adopted a common sense approach to the conceptual/commercial analysis in reverse confusion cases - focusing on the conceptual strength of the senior user's mark and the ...

When The Goodyear Tire and Rubber Company released its BIG FOOT TIRE, it didn’t realize that another, smaller company, Big O Tire, was already marketing a tire by the same name. The result was a court ...

Just in time for the holidays, the U.S. Court of Appeals for the Seventh Circuit resolved a lawsuit rooted in the spirit of the season—family drama. Fabick, Inc. v. JFTCO, Inc. recounts a dispute that ...

The US Court of Appeals for the Seventh Circuit has upheld the denial of a preliminary injunction motion in a trademark infringement dispute. It concluded that the ...

With social media, influencer marketing trends and promotional activities on the upswing, the reverse confusion theory is fast gaining momentum in India. Unlike the forward confusion theory – which ...

What happens when a junior trademark holder’s business becomes so popular and well known that it threatens to swamp the reputation of a senior mark holder? The senior mark holder brings a trademark ...