As competition accelerates across artificial intelligence (AI) and generative AI platforms, technology companies are ...

Enterprise B2B and technology businesses now operate in markets that are complex, fast-paced, and heavily saturated.

Half of all business-to-business (B2B) businesses fail after five years and few successfully scale. The industry may blame product-market fit, but the uncomfortable truth is often simpler: The best ...

Companies today won't grow by optimizing static positioning. They must build a system that versions as fast as the product evolves.