Have you ever been out and about, perhaps tackling the Christmas shopping list, and felt a bit thirsty? You buy a drink—say, one that comes in a plastic bottle—and quench your thirst, only to find ...

Cognitive dissonance is a psychological term that describes the discomfort you feel when your beliefs don’t line up with your actions. Or it could refer to the tension of holding two conflicting ...

Jocelyn Solis-Moreira is a New York-based science journalist whose work has appeared in Health, Live Science, and Discover Magazine, among other publications. She holds a master's degree in psychology ...

“The theory of cognitive dissonance obviously has many implications for everyday life. In addition to throwing light on one's own behavior, it would seem to carry useful lessons for everyone ...

When “Barbie,” the movie, was released, I was convinced that I did not need to watch a film about dolls. It wasn’t until a colleague said that the film tackled the complexity of cognitive dissonance ...

We like having consistency in our worlds. It makes sense - to be the best people we can be, we like having predictability. Otherwise we would be spending our time weathering crises more than attending ...