The Coca-Cola Company hit the headlines last month, when it was revealed the multinational is reportedly selling British high street chain Costa Coffee after just six years of ownership. The news led ...

The holidays are a ritual built on shared history, yet Coca-Cola’s 2025 holiday ad campaign bets on AI efficiency over emotion. Can true nostalgia survive when the human touch is removed from the ...

Forbes contributors publish independent expert analyses and insights. Ryan Finley writes about transfer pricing and international tax. Coca-Cola has finally filed its long-awaited brief with the ...

Coca-Cola might be the world’s most recognizable brand. But what would it be with only half the name? An Indigenous business in Colombia, acting, it says, “in defense of the coca leaf,” is asking the ...