The Coca-Cola Co. developed a new digital promotion called NCAA March Madness Bracket Refresh that is designed to drive loyalty for both its Coca-Cola and Powerade brands while supporting the ...

The most iconic soft drink in the world is joining the hundreds of companies heading into the metaverse for additional growth opportunities. “Coca-Cola Zero Sugar Byte will bring the flavors of pixels ...

Coca-Cola unveiled a 60-second spot, "A Coke is a Coke," that will air during the pre-game telecast of the Super Bowl, just before the national anthem, and which is currently available on YouTube. The ...

Coca-Cola on Tuesday released a vignette featuring race car driver Danica Patrick and her personal experience with online negativity. The vignette is part of a 60-second commercial, produced by ...

If you’re looking for a TL;DR on what the first “gamer” flavor of Coca-Cola tastes like, I can answer that at the top: It’s weird. Blueberry, maybe? But only if a blueberry was dunked in a pool of Red ...

The one place where the brand is used to shining has proved to be a bit of a minefield lately. Coca-Cola is known for its Super Bowl ads, which—if not all of them unforgettable classics like "Mean Joe ...