Detroit Lions

Coca-Cola Named Title Sponsor of Bowl Season

Bowl Season, the organization that celebrates the tradition and spirit of college football’s postseason, announced today a ...
Retail Dive

GameStop, Coca-Cola bring mobile game to in-store shoppers

Coca-Cola is expanding its interactive mobile challenge game “Happiness in Numbers” that was launched this summer and bringing it to GameStop stores throughout the United States. Coca-Cola Co. teamed ...
Business Wire

Coca-Cola Launches ‘A Coke for Everyone’ with Debut of New Ad Campaign During Big Game

‘The Wonder of Us’ Takes Coca-Cola’s One Brand Strategy to America’s Biggest Advertising Stage ATLANTA--(BUSINESS WIRE)--Coca-Cola® returns to America’s biggest advertising stage for the 12 th ...
MediaPost

Game On: Coca-Cola, League Of Legends Launch New Flavor

Coca-Cola teamed with Riot Games, publisher of League of Legends, to launch a limited-edition flavor: Coca-Cola Ultimate. This is the brand’s first collaboration with a gaming company. In-game and ...
Ars Technica

Tasting Coca-Cola’s first “gamer” flavor—and the history of game-and-soda tie-ins

If you’re looking for a TL;DR on what the first “gamer” flavor of Coca-Cola tastes like, I can answer that at the top: It’s weird. Blueberry, maybe? But only if a blueberry was dunked in a pool of Red ...