"Rethink [your] choice of cola." Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: ...

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The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Soft drinks have long been held as the worst of the worst in the fight against obesity. So much so that New York Mayor Michael Bloomberg banned the sale of soft drinks over 16 ounces within city ...

In a new ad slated to air during Super Bowl LX on February 8, Pepsi lures a Coca-Cola stalwart, a figure meant to be seen as ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...

Last week, Coca-Cola and the International Olympics Committee (IOC) unveiled “Hello World,” a bubbly, upbeat pop song with a simple “yeah, yeah, yeah” (six times) singalong chorus, written by Ryan ...