It seems virtually impossible to scroll on Instagram or TikTok without seeing multiple videos of the same “day in my life” ...

For several seasons, beauty was summed up in one word: "clean." Glowing complexions, nude lips, and meticulously groomed eyebrows dominated the trends (clean girl). In 2026, the tide turns. This ...

Add Yahoo as a preferred source to see more of our stories on Google. In the beginning, the ‘Clean Girl Aesthetic’ trend that was all over TikTok didn’t bother us. At the time, it seemed to champion a ...

For the past few years, beauty has been dominated by the clean, rich girl aesthetic: flawless skin courtesy of expensive treatments and creams, and a carefully curated minimalism that never appears as ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self-aware life ...

Professional makeup artists are in agreement. Last week we met with Sir John, celebrity makeup artist and creative director for L’Oréal Paris. You might know him best as Beyoncé's go-to, and while he ...

In the beginning, the ‘Clean Girl Aesthetic’ trend that was all over TikTok didn’t bother us. At the time, it seemed to champion a clean and minimalist beauty routine of dewy skin, fluffy brows and a ...