General Mills has said it will not withdraw its Cheerios cereal advert in the US, despite a backlash by some consumers due to its interracial cast. The US cereal giant released the commercial across ...

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CUTLINES - NEW YORK (AP) - A mom sits at her kitchen table when her grade schooler saunters up with a big box of Cheerios. "Mom," says the girl. "Dad told me Cheerios is good for your heart. Is that ...

(AP) In a story June 5 about a biracial couple featured in a Cheerios ad, The Associated Press reported erroneously that Blockbuster used a biracial couple in an earlier ad. Company spokeswoman Beth ...

NEW YORK — A mom sits at her kitchen table when her grade schooler saunters up with a big box of Cheerios. “Mom,” says the girl. “Dad told me Cheerios is good for your heart. Is that true?” Cut to dad ...

NEW YORK (AP) — Cheerios is bringing back an interracial family to star in its Super Bowl ad. Get up-to-the-minute news sent straight to your device. Sorry, an ...

This week in branding news, Cheerios bulked up, Orangetheory dialed back its intense look, and the NBA took a risky shot with a recreation of its iconic “Jingle Hoops” ad. Here’s everything you need ...

A mom sits at her kitchen table when her grade-schooler saunters up with a big box of Cheerios. “Mom,” says the girl. “Dad told me Cheerios is good for your heart. Is that true?” Cut to dad waking ...