The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition ...

Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience ...

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers ...

Pinterest's high-intent audiences are now accessible on Connected TV, offering advertisers new ways to drive measurable ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...

Integral Ad Science has launched a new connected TV solution which it claims will give marketers greater transparency on how ...

The success of any advertising program rests heavily on marketers making smart decisions about where to spend money. This often includes deciding whether to invest in a new channel or wait and see how ...

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount ...

The year-end frenzy of data, deals and digital divination about connected TV (CTV) has painted an outsized vision of how this internet-based delivery system is overhauling the video ecosystem.

For decades, the advertising industry fixated on the living room and linear television viewership. Connected TV then reshaped how audiences stream and engage with content at home and on second-screen ...