In revamping its B330 family of golf balls, Bridgestone is looking to reach a broader range of golfers as it also seeks to enhance performance and playability. Start with the four-piece Tour B330 and ...

Who it’s for: Golfers who want a Tour-level urethane ball fit to their swing speed, with Tour B X and XS designed for players swinging the driver faster than 105 mph, and Tour B RX and RXS aimed at ...

Editors note: Founded in 1931 by Shojiro Ishibashi, Bridgestone has always been guided by the founders philosophy Serve Society with Superior Quality. Over the years, the pursuit of superior quality ...

There are distinct performance differences in each of the three new e-Series golf ball models Bridgestone brought out this spring. The e-5, for example, is a two-piece product with a Tour-caliber ...

A "fitting" in golf is one of the best ways amateur golfers can fine tune their games in the search for lower scores, especially when paired with lessons. But while driver and iron fittings are common ...

Bridgestone and U.S. Kids Golf have teamed up to launch the new Boom It Junior golf ball, specifically optimized for young golfers. The post Bridgestone, U.S. Kids Golf release new golf ball designed ...

Looking to learn what you need to know about the latest new products from Bridgestone? These handy thumbnails will keep you up to date on the company's new releases across all ball catetgories.

It’s not just chicks who dig the long ball, as a memorable commercial once claimed, it’s everyone. Have you met a golfer yet who doesn’t dream of hitting the ball farther? Distance is golf’s Holy ...

Welcome to Our Picks, where we fill you in on the newest and hottest golf equipment and accessories. Today, we’re featuring the new golf ball Tiger Woods recently swapped to at the Genesis ...