Your hundred-dollar-a-cut hair salon most likely stocks Schwarzkopf, and it's because this stuff is good. If you need a re-up ...

Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain TikTok has become a platform of major importance for brands across ...

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing, or “most ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jack Borie At a time when ...

Social media is more crowded than ever, making it increasingly difficult for brands to stand out, even when investing in creator-driven content. While many brands still rely on standard creator ...

TikTok’s fifth annual trends report is encouraging brands to “take more creative risks”, including using AI in their advertising on the social media platform. The report highlights three trends. The ...

TikTok has continued to have sway with marketers, with over one quarter of brands listing the ByteDance-owned app as the most integral platform for influencer marketing, according to a new report from ...

Social media platform TikTok has revealed the trends that it believes are set to shape brand communication in 2025. According ...

Moo Deng. Man in Finance. Brat Summer. Demure. Do these words mean anything to you? For millions of people across the globe, these words form part of a bigger movement: culture, and it all starts on ...

Electronics brand JLab has become a staple of TikTok thanks to thousands of creators and a network of athletes with ...

Live shopping's success in Asia has long entranced U.S. brands, but Western brands have struggled to replicate this ...