Toyota will attempt to reshape the global luxury car market by transforming Century from a revered Japanese car into a standalone brand positioned above Lexus, with ambitions to rival Rolls-Royce and ...

WASHINGTON — Toyota is making a new move in the luxury car world. The company is spinning off Century, a longstanding high-end Japanese vehicle once reserved for political leaders and royalty, into ...

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Toyota will show off a stylish new coupe concept under the Century brand at the Japan Mobility Show Oct. 31-Nov. 9. CEO Akio Toyoda also announced that Century will be a brand unto itself, stationed ...