As the oldest Baby Boomers turn 80 in 2026, it seems odd to group them with a 62-year-old who is also a Boomer but at the younger end of the spectrum, when considering their decision-making processes.

As any true adult who has recently communicated with a 13-year-old knows, language is constantly evolving. The phrases people grow up with often become cultural markers that don’t always translate ...

Aspercreme®, an Opella brand and the #1 topical lidocaine brand in the US1, is putting the "boom" back in boomer. In a bold ...

Forbes contributors publish independent expert analyses and insights. Mark C. Perna is a generational expert who covers education & careers. This voice experience is generated by AI. Learn more. This ...

You either grew up with these or you didn’t, and there is really no middle ground. Boomer slang came out of the hippie era, jazz culture, the civil rights movement and a general suspicion of anyone ...

While baby boomers tend to believe bad things about Gen Z, those misconceptions aren't true. Every generation has its ...