Boasting one of the best runtimes in the business, the Marcum is built to handle the extreme cold temperatures present on many Midwestern lakes in January. The Aqua-Vu HD7i-125’s adjustable infra-red ...

Ice fishing gear is marked way down for Black Friday including Clam shelters, $100+ off augers, 50% off rods and reels, and ...

Get ready for ice fishing season with this full gear-prep checklist. Shelters, augers, electronics, lures, rods, reels, ...