The fall months often see an increase in new lure releases which can feel a bit like Christmas coming early for fervent fishing fans. Berkley dropped five new baits in October, all geared towards bass ...

With the weather starting to warm, antsy fishing enthusiasts are starting to bust out their tackle boxes to try to figure out which lures will do the most damage this spring. One of the lures that has ...

In this edition of "The Advocate: On The Outside" Advocate Outdoors writer Joe Macaluso takes a look at some of the new freshwater lures from Berkley ...

Here’s a breakdown of the best lures the top 10 anglers used to end up at the top of the leaderboard at the Lake Hartwell Bassmaster Elite event. The 2025 Bassmaster Elite event on Lake Hartwell ...