Instead, use your fixed stylistic assets and flexible emotional assets to create coherence, two things we lovingly refer to as 'fix and flex'. The ropes that anchor your brand should be agile ...

1440 Foods described the acquisition as a “highly complementary addition” to its existing brand portfolio. Credit: 1440 Foods / Business Wire. US-based 1440 Foods, a company holding a ...

How&How’s new brand for Chester Zoo includes a streaming-inspired website alongside its new place branding. The new identity ...

Cereal bar brand Boka has invested more than £2m into building its own manufacturing facility in Winchester. The Hampshire factory has the capability to produce 21 million bars a year, with scope to ...

Here at the AFL (Australian Football League) we’re inviting those who are new to our game to try it out perhaps by attending a match, watching it live or visiting a local club to try it out. You might ...

Samsung might be looking to expand its mobile lineup beyond the Galaxy brand. New branding could potentially help the company position itself as a more premium competitor to Apple. Branding can be ...

but Brand’s positioned himself as an apostle of new masculinity—the “consensual” sex forgiven—who can help you part with 240 bucks for a Lifetune Flex from Aires Tech. I’m left ...

This election is still a dead heat, according to most polls. In a fight with such wafer-thin margins, we need reporters on the ground talking to the people Trump and Harris are courting.

In Happy’s Place, McEntire plays Bobbie, a Tennessee woman who inherits a neighborhood bar from her late father, Happy. Just as she gets it up and running, she’s confronted with Happy’s ...

A BRAND new ice bar will launch in Scotland this year as a cool new addition for Christmas. The incredible experience will see punters wrap up to endure temperatures of -8C with everything from ...

It also features a zipper from YKK, a brand well-known for its durability ... and a 13-inch Lenovo IdeaPad Flex 5. We ordered all our potential picks in corresponding sizes, either roughly 13 ...