There is a viral trend underway where dancers execute hypnotic body rolls, hip isolations, and rhythmically sway to the infectious beats of Tyla’s “Water.” This isn’t just a fleeting moment in pop ...

Bartending is an art – but a lesser known one. As Reality Television Shows capture the fancy of the nation with frenzy, and as culinary shows mushroom on one channel after another. Attention and ...

For its latest installment in the brand's "Do What Moves You" platform, BACARDÍ Rum taps Puerto Rican creatives TAINY and Alfred Marroquin to debut a teaser of a refreshed take of Elvis Crespo's ...

If there’s one spirit that conjures instant associations of white sand beaches, late night bachata and blistering summer sun, it’s BACARDÍ rum. For centuries, rum has been the tipple of choice to beat ...

Groove Armada and Bacardi have struck a partnership which will see the British electronic act issue their forthcoming releases through the drinks brand and partner on its international music events… ...

Bacardi, the beverage manufacturer, is launching a record label of sorts that commissions songs from artists and will make them available as free MP3 downloads. The Bacardi Bat Project gets its name ...

Global spirits giant Bacardi has developed a serious thirst for music, via a 360-degree-style deal with British electronic duo Groove Armada. By Lars Brandle Global spirits giant Bacardi has developed ...

When Farruko took the CASA BACARDÍ stage at the ninth annual Life Is Beautiful, the crowd connected their thumbs and forefingers en masse. Pulsing their heart-shaped hands in time with the Puerto ...

Dj Sasasa, Nyico-loco and Mokakati Jack going back to Urban Bacadi music. Three musicians known for using a music style which gave rise to the popular ‘amapiano’ are joining forces to bring Bacardi ...

Bacardi is jumping on Instagram’s newly launched long-videos area, IGTV. The spirits brand is encouraging fans to “direct” a music video made for IGTV in real-time, by voting within Instagram Stories ...