Bacardi has abandoned its controversial Latin Quarter advertising and replaced it with an idea of almost unprecedented boldness for the drinks industry - an advert featuring ugly people. Following ...

Bacardi, the white rum brand has upped its digital budget by 35 per cent in India, as it unveiled ‘Bacardi Together’, a digital and on-ground campaign, yesterday. While the campaign hopes to address ...

Bacardi markets in the fast lane of spirits brands. It has a diverse distribution network that varies country to country, making its data stream to a consumer’s final purchase complex. But that’s ...

The Federal Trade Commission (FTC) has been asked to weigh in on Pernod Ricard USA’s challenge of claims made by competitor Bacardi USA’s Havana Club rum, which is made in Puerto Rico. Pernod brought ...

Bacardi India, the wholly owned subsidiary of Bacardi Ltd is scouting for a creative partner in India for its White Rum brand called Bacardi Superior. The pitch is currently under process in Delhi and ...

Casa Bacardi set up in Mumbai While marketing to ever evolving audiences is a challenge for marketers across categories, alco-bevs (alcoholic beverages) have a particularly uphill task given the ban ...

Influencer Account Director (FTC 12 months) As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs. Dentsu, London, NW1 Group Tax Assistant Manager As well ...