Karim Habib, the Head of BMW Design, has reportedly left the German company. There’s no official word on this, but German media informs that Habib has left the BMW Group. If the information presented ...

BMW is set to release a new generation of electric vehicles starting in 2025, which will be called Neue Klasse (German for New Class). The news was met with excitement, as some expected the German ...

Automotive design trends come and go, but there are a lot that some automakers can't seem to let go of. For a lot of these ...

BMW has just revealed its new electric 3 Series, the i3, wearing the brand’s Neue Klasse design language. It will eventually replace the i4, marking a clear shift in design direction for the brand.

Every brand would probably love to have a signature design element that makes it instantly recognizable to everyone in the world. Owning an icon that customers can immediately spot in a crowd is ...

Add The Drive (opens in a new tab) More information Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results BMW has ...

Ian Wright joined CarBuzz as an automotive journalist and photographer in 2018. His career started with specialist publications, covering everything from Harley-Davidson to Ferrari. Before writing for ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More BMW recently located its Designworks product design studio to the heart ...

Surprisingly, it's not about technology.