Australia’s national flower, the golden wattle, has long appeared on stamps, emblems and awards, and is considered a symbol of unity in the country. But its use in a new logo promoting Australia’s ...

Costing taxpayers $10 million, the controversial new logo will be used at promotional events such as trade shows and conferences. It is meant to resemble Australia’s native golden wattle, but it has ...

The National Brand Advisory Council unveiled the logo earlier this year, which was to be used to promote Australia as a ‘brand’ to international markets. The logo, which was to be used alongside the ...

A widely ridiculed design for Australia has been officially dumped and replaced - and apparently it did not cost taxpayers a cent. The new national logo, which features three boomerangs in the shape ...

The new Australia logo will be reworked after it was widely slammed for looking too much like a coronavirus cell. The design, which features an abstract depiction of Australia's iconic wattle tree and ...

The dust has settled on Australia’s new logo and the reviews by the public and marketers alike have been scathing. From comparing the new golden wattle design to a graphical representation of the ...

Last week, Australia’s new logo was revealed: a golden wattle flower that many were quick to point out bears an uncanny resemblance to COVID-19. As Ash Ivory argues, it wasn’t just a design failure, ...

No, not the crisis where states are shutting borders on each other – well mainly on Victoria – while state premiers barely hide their glee as they solemnly tell their constituents they are protecting ...

Australia's iconic kangaroo logo has been sidelined for a heavily stylised image of a gold wattle that looks more like COVID-19 after a recommendation by a panel of prominent business and culture ...

Australia's logo for the Women's Network, a new group organized under the Department of Prime Minister and Cabinet (PM&C) to promote gender equality, has drawn both derision and disgust for its ...

The new national logo, which features three boomerangs in the shape of a kangaroo, was unveiled on Friday by Trade Minister Dan Tehan and National Brand Advisory Council’s Andrew “Twiggy” Forrest.