Audi is embracing its future in China with the launch of a new Chinese market electric sub-brand called AUDI that ditches the iconic “four rings” logo in favor of four capital letters – but one thing ...

The Audi logo is one of the most recognised car logos around. Those four simple circles first appeared way back in 1932. All the same, it still manages to cause some controversy: there was the move to ...

E7X / Courtesy of Audi] Audi is effectively stripping off its medals and handing them to SAIC. The E7X is a five-meter-long ...

Almost any other brand would kill to have a logo with as much recognition as Audi’s four rings. Even to non-car people across the world, those four rings represent automotive luxury. However, Audi ...

Audi debuted a new China-only luxury brand this week, revealing a concept car as part of the announcement. The new brand's name? AUDI. The capital letters are necessary to differentiate it from Audi.

Audi and SAIC are working on a new range of EVs that will be developed, produced, and sold in China. A new report suggests that these models won’t use the traditional four-ring Audi logo, in an effort ...

The Ingolstadt-based automaker is 'setting up for the future in China' and, in a potentially controversial move, drops the interlocked rings in favor of writing its name in capital letters – it's ...