Amazon.com crafted a new business model in the 1990s for Internet entrepreneurs using the Web as a place for transactions. As consumers learned to replace physical distance with mouse clicks, Amazon ...

Digital commerce's growth in North America offers opportunities in platform concentration, AI integration, and expanding B2B marketplaces. Payments evolve as wallets rise, though cards lead revenue.

Amazon has quietly expanded the ability for some brands to target advertisements to other brands in its Amazon Business marketplace. Trevor George, founder at the agency Blue Wheel Media, which ...

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well. Nowadays, when a buyer interacts with a company, they expect that ...

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on consumer-facing ecommerce sites, especially robust marketplaces like Amazon ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...