Google's John Mueller said on Twitter that text within an image's alt attribute is generally seen as text "as a part of the page where the image is embedded." If that text is within an H1 tag, then ...

Alt text is a short written description of an image that describes the appearance, content and/or function of an image. Screen readers read the alt text aloud to website visitors, allowing them to ...

Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams ...

Did you realize that uploading photos without considering the value of Alt text might have a detrimental influence on your website’s SEO? This is because search engines that include Google and Bing ...

To ensure equal access to information for all people, all Northwestern web and digital content should be compliant with Web Content Accessibility Guidelines (WCAG) 2.0. You can review your site using ...

Build links into a GIF image you embed into your Web page so that clicking on the GIF takes visitors to another page. Embedding images into your site requires only very basic knowledge of HTML, but ...