If you listen to podcasts frequently, you’ve likely encountered advertisements for brands you hadn’t heard of before but now know well. Blue Apron, Squarespace, Casper, Audible and dozens of other ...

Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Dr. Stephen Covey, author of The 7 Habits of Highly ...

That podcasts have successfully staked their ground in the downtime habits of tech-savvy, time-pressed and—crucially—enthusiastic individuals in an environment filled with smart tech and screens is ...

During radio’s golden age, its influence was so powerful that advertisers quickly grasped the opportunity to speak directly to a captivated audience. In 2018, podcasts will be following suit, quickly ...

Advertising trade body the IAB has released a follow up to its earlier podcast study, which found that US podcast ad revenues grew at a rate more than double the total digital advertising market ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Podtrac, Edison Research, Oxford Road, and Sounds Profitable are ...