Sky Q customers have the option over the Black Friday promotion period, too, of adding a multi-room receiver to their package for a discounted sum of just £7.50 a month. This only applies if a subscriber doesn’t already have a multiscreen set up.

Sky is considering a formal complaint against Virgin Media's latest advertising campaign. The satellite giant has asked Virgin Media to withdraw or change an advert, which it says makes "misleading comparisons" between the two company's products.

Comcast's Sky is in early negotiations to acquire ITV's television business for £1.6 billion, aiming to capture a larger share of the UK TV advertising market. The deal, excluding ITV's Studios, promises to expand streaming capabilities but faces regulatory hurdles due to potential market dominance.