The world of marketing and advertisement is moving towards a very interesting phase where brands are willing to create campaigns without their brand names and logos sprawled across the creatives. From ...

The currency of branding is one of optimism. Logos and slogans are designed to be relentlessly cheery, and the intended effect of viewing them is that of Ren and Stimpy’s Happy Helmet. Be happy! No!

The McDonald's 'Golden Arches' First mooted by the McDonald's co-founder Dick McDonald in 1952, the arches would not go on to become the company's official logo for another 10 years. When he was asked ...

The 30 teams in the NBA will soon be opening a new revenue stream: their jerseys. The league's board of governors approved the sale of sponsorship patches Friday morning, clearing the way for sponsors ...