Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...

Let's face it: The traditional marketing agency model is broken. As an agency owner, I can't blame brands for feeling frustrated. They're tired of agencies that seem to care more about their own ...

Here’s why brands are ditching massive agencies for this low-cost alternative.

Learn how media agencies help brands grow through strategic media planning, buying, performance marketing, audience targeting ...

Independent, full-service advertising agency RPA leads the list with 587 employees in Southern California. The Santa Monica-based firm recently announced the promotion of longtime leader Brett Bender ...

AI does not affect whether an agency survives; it is the strategy chosen together with AI that decides the fate of the ...