Primis’ co-CEO Rotem Shaul recently proposed replacing the Ads.txt standard with Ads.json. This proposal attempts to help publishers understand what companies they are authorizing to sell or resell ...

“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Roberts, founder and interim CEO of Kubient ...

The IAB’s Ads.txt initiative is a worthwhile endeavor in helping advertisers ensure that they are only buying ad inventory from the publishers they intend to. Of particular note is just how successful ...

What can be done to stem the rising tide of fraud within the mobile app advertising ecosystem? This year, IAB Tech Lab released three new technical specifications designed to increase transparency in ...

AdstxtManager.com recently announced that their popular Ads.txt file management platform will now be available to all digital publishers for free. AdstxtManager.com allows websites to easily manage, ...

According to the Interactive Advertising Bureau Tech Lab (IAB), "Ads.txt (short for Authorized Digital Sellers) is part of a broader effort to eliminate the ability to profit from counterfeit ...

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 22nd, 2025) issued guidance in its Transparency Centre to help advertisers navigate a rise in ...

Primis, the leading Video Discovery platform for global publishers, today released the results of a publisher survey that revealed concerning disparities between publisher perception and reality in ...

CHICAGO, July 30, 2019 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a global provider of advertising technology, announced the enforcement of app-ads.txt in Centro’s programmatic ad platform, Basis.