No, I didn’t just pick my own personal favorites here! I crowdsourced the question on Twitter, asking my smart PPC nerd friends which new AdWords features are most impactful, and got about 50 ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on ...

Pay-per-click (PPC) advertising has emerged in the economic recession as a method to cut expenses and attract potential consumers searching the Web for deals to save money. The trend has prompted a ...

In 2025, managing paid search isn’t just about adjusting bids or split testing ad copy. It’s about navigating a complex, data-rich environment where performance depends heavily on the supporting tools ...

Before you dive into the world of PPC marketing for lawyers, you should perform an audit so you know where you stand and have a clear roadmap of what’s next. To do this, we like Wordstream Performance ...

A retargeting renaissance in online ad tools has Google rolling out an AdWords "remarketing" tool Thursday to help advertisers connect with consumers who landed on their Web site but didn't convert ...

Google has introduced a few new features for their AdWords service. These new features include an improved keyword tool and the ability to automatically generate site-related keywords simply by ...