A notable finding is that audiences are split on whether they see more pharma ads in 2025 compared to 2024. Nearly half of ...

“Healthcare and pharma are steadily moving past a TV-first mindset. While linear TV made up more than 30% of the industry’s ...

Early evidence links some Alzheimer’s Disease medications to small cognitive gains in children with autism and low IQ, offering potential promise but much more research is needed.

A new survey from SiriusXM Media details the issues that many people have with the current state of TV drug ads—and ...

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...