East Bay rap star E-40's latest foray into the world of alcohol comes in the form of a 40-ounce bottle of malt liquor. It is an appropriate drink selection for a man whose nickname and rap moniker was ...

Forbes contributors publish independent expert analyses and insights. I write about the music industry and the people within it. This article is more than 9 years old. E-40 is a Bay Area rap legend ...

Now that he has his wine company established, E-40 is reportedly branching into the malt liquor business. The Bay Area legend revealed via his Instagram that he is starting his own malt liquor company ...

They’re cheap, pack a high-alcohol content, and are often associated with gangsters, low-income communities, and classic hip-hop. Perhaps, that’s part of the reason why Hollywood actor Theo Rossi and ...

I used to buy 40-oz. bottles of malt liquor in Colorado, but in Oregon I have never been able to find this drink size in any convenience store. Are 40s legal in Oregon? —40 Finder I can see, Finder, ...

Pepsi real fast — all you have to do is buy two.

It’s blackface in a bottle. That’s what outraged Brooklyn residents are calling a marketing ploy to sell spring water in 40-ounce containers that look like malt liquor bottles. An upstart company ...

Brooklyn Borough President Eric Adams called on a controversial water company to ditch its malt-liquor themed marketing scheme after activists protested its ploy to sell spring water in 40-ounce ...

Rapper and Bay Area mogul E-40, is no stranger to entrepreneurial ventures involving fine beverages. The hyphy progenitor already has a luxury wine company under his belt and this week we learned he's ...