Valve Cracks Down By Banning Steam Games With Ads

Valve clarifies ban on in-game advertising on Steam
While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not welcome on the platform. "Developers should not utilize paid advertising as a business model in their game,
Valve Bans Forced In-Game Ads From All Steam Titles
Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be “disruptive” and that they be “appropriate within the context of the game.”
Valve is Cracking Down on Steam Games With Forced Advertising
Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the platform.
Valve Seemingly Bans All Steam Games That Require Watching Advertisements To Play
Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based revenue models) from Steam. However, some sources report that these rules may have already existed, and that Valve has merely created a dedicated page on Steamworks to clarify this policy.
Valve Officially Bans Steam Games With Ads
In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.
Valve bans all Steam games that force players to watch advertisements
Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ads. The new rules from Valve - available online and first reported by Gaming on Linux - confirm that whilst cross-promotion and product placement are permitted,
Valve Bans Forced Advertisements and Advertising-Based Business Models on Steam
Valve bans advertising-based business models on Steam, prohibiting forced ads and promoting non-intrusive in-game advertising.
Valve ban advertising-based business models on Steam, no forced adverts like in mobile games
Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming advertising-based business models are not going to work on Steam.
Valve issues platform-wide ban for any games that force advertising
Valve has introduced new guidelines to their Steamworks documentation, very clearly outlining a no-tolerance stance on in-game advertising.
Valve has taken further steps to ban exploitative game mechanics
Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these mechanics.The Latest Tech News, Delivered to Your Inbox
"You Will Need To Remove Those Elements": Valve Cracks Down By Banning Steam Games With Ads
Steam has officially banned games that force players to watch ads, or grant in-game rewards for watching ads, in a historic move for the platform.
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Valve implements dedicated page for advertising guidelines
Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam.
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Here's every single Steam sale event planned for 2025
Valve has confirmed all the Steam sale and Fest dates for 2025. In a new blog post, Valve detailed the events it's expecting ...
Valve Bans All Steam Games Forcing Players to Watch In-Game Advertisements
Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.