Tesla has started the countdown to the reveal of the second-gen Roadster, with a Back to the Future reference fans will love.

When you’ve been waiting for a big debut like this for the past decade, there are a few major questions that bubble up to the surface as soon as you see Tesla and CEO Elon Musk’s posts saying “go for launch”.

Tesla trades above 340 times earnings despite a 1.4% Q2 operating margin. An October 1 Roadster reveal generates buzz, but the nine-year delay persists.

The world debut of the long-awaiting electric sports car is said to be October 1.