Early Wednesday morning in Europe, Toyota unveiled four new or significantly updated electric vehicles — and Lexus managed to sneak one in, too. Even more enticing than the new product, though, was the teaser that came along with it: a shadowy image that previewed an upcoming electric pickup truck and electric Land Cruiser-esque EV while suggesting both would be revealed by the end of 2026.

“This is the idea, but now it is not something we talk about,” Carlucci said. “We have deliberately decided to start [our electric car sales] in the fastest-growing segments [C, D and E]. The right moment will arrive, but this is not quite now.”

The all-new Toyota C-HR+ is more of a bZ4X than an electric version of the ICE-powered C-HR. The EV's most powerful version has 338 horsepower

Toyota chairman Akio Toyoda predicts that electric vehicles will never surpass a 30-percent market share, no matter how much the tech advances. But even if he's right, millions of customers will still buy cars without combustion engines,