More like "The Life of a Trendsetter." Numerous corporations are jumping in on the orange-themed social media trend to celebrate TS12.

Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or businesses clamoring for a piece of the action.

The Greatest Hits Tour after Taylor Swift announced her upcoming 12th original studio album, 'The Life of a Showgirl.' Now, the Australian pop icon is responding to the comparisons.

From glitter edits to number 12 nods, NHL teams embraced Taylor Swift’s new album announcement in playful fashion on X.

"I'm never going to plant an Easter egg that ties back to my personal life," Swift said on the show. "It's always going to be towards music, something I have coming up." Here are all the Easter eggs and theories that explain why fans think Swift is finally taking the famed stage in 2026.

Taylor Swift and Blake Lively are currently not on speaking terms as Swift prepares to release her next album, The Life of a Showgirl, in October, as a source tells PEOPLE.

Grindr seized on the trend. Shortly after Taylor Swift announced her new album, The Life of a Showgirl, this week, the social team shared a post on X depicting the blurred cover art. "Everybody masc until the life of a showgirl pre pre order drops," the app quipped.

Por MICHELLE CHAPMANEl próximo lanzamiento del álbum de Taylor Swift y su amor por todo lo relacionado con el color naranja no pasa desapercibido para sus fans, ni para las marcas que