Speaking about her decision to change her brand's name—in a casual video filmed in the backyard of the home she shares with Prince Harry and their two children—Markle explained that she felt "limited" by the name American Riviera Orchard and wanted a label that would better reflect the ethos behind the company.

Duchess Meghan has shared a rare photo of her daughter Princess Lilibet as she reveals a new name and website for her lifestyle brand.

The duchess, 43, runs through the Sussex family's backyard as she holds hands with Lilibet, 3, in the teaser photo on the As Ever site. Both Markle—who is wearing a loose ivory dress in the photo—and Lilibet—clad in what appears to be a light blue romper—are barefoot in the sunny snapshot.