Underwood flipped his commitment from LSU to Michigan in 2024, and getting him to do so was not cheap.

The College Sports Commission cleared more than $227 million in NIL deals in July and August, nearly doubling the value of ...

A brief history of NIL's evolution in college football and what it means for the 2026 season.

Despite a surplus of talent, Texas has one of the country’s most restrictive NIL laws. A Texas high school athlete who is 17 ...

Hanley, a DI swimmer at Louisiana State, said she will help female athletes benefit from their name, image and likeness.

From mustard companies to mattresses, these are the five wildest NIL purchases ever. At five, Barron Morton bought 150 acres of Texas. The Texas Tech quarterback made a little over $1 million, and ...

KNOXVILLE, Tenn. (AP) — The cost of getting a spot on a Vol Network radio broadcast back in 2000 was pretty simple for a business: Tee up two 30-second commercials, pay for an ad in the souvenir ...

College football — and really, any NCAA sport — looks a whole lot different nowadays than it did even a decade ago. NIL has played arguably the biggest role in that. In 2021, the NCAA officially ...