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Netflix drew an average audience of 18.5 million for its live coverage of the first NFL game played in Australia, according to Nielsen. The viewership of the San Francisco 49ers-L.A. Rams game played in Melbourne equaled that of a game streamed last year from Brazil by YouTube.
The 2026 NFL Melbourne Game on Netflix averaged 18.5 million viewers in the U.S. for the San Francisco 49ers versus Los Angeles Rams game in Australia according to Nielsen Big Data + Panel.
The streaming giant has evolved from on-air gimmicks to all-business game production, as it ramps up to five NFL games in the 2026 season.
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Meet Netflix's star-studded NFL crew for 2026, from Luke Kuechly to Michael Irvin
Here's a look at who will be helping broadcast Netflix games this year.
The Rams and 49ers are set to clash in the NFL's first Australia game. Here's how to watch and whether you'll need a Netflix subscription.
Netflix drew exactly the same U.S. audience that YouTube did last year for an international game in Week 1 of an NFL season. That's where the similarities end, though. Last Thursd
You will need access to eight networks to watch your team locally plus nationally televised games. Here's (roughly) what that will cost you.
Here's who's doing the pregame and postgame show for Netflix from Australia for Rams vs. 49ers.