Where LeBron James would choose to play the final years of his storied career was a fixture on prediction markets this summer ...

LeBron James has taken on a new role around sports predictions, and the move is bringing an old opinion back into the spotlight. The four-time NBA champion is now working with Polymarket on a football ...

A 14-second video, two words, and seven big business lessons.

NBA superstar LeBron James is under fire after teasing a partnership with an ethically questionable company.

Polymarket just rounded up an unreal lineup of celebrities for what people are already calling one of the craziest ...

Eli Manning is the latest sports star to throw his support behind Polymarket. The former New York Giants quarterback joins ...

LeBron James expands his business empire with an exclusive Polymarket partnership as prediction markets surge in popularity.

The NBA superstar joins a growing list of athletes partnering with prediction markets as the booming industry pushes deeper into sports.

A high-profile ad campaign with King James and other celebs pushed the operator above its main rivals on the rankings earlier ...

A 14-second teaser clip turned into a wave of criticism within minutes, as longtime supporters accused the 76ers forward of ...

LeBron James on Saturday teased an upcoming partnership with the prediction markets platform Polymarket in a social media post.

Over the Labor Day weekend, LeBron James announced a new partnership with Polymarket that drew a collective reaction of disappointment and fatigue. But if the idea of James endorsing the controversial ...