The event, the first with new CEO John Ternus at the helm, will be the most noticeable overhaul of Apple's flagship product since it removed the physical home button from the iPhone X in 2017. The iPhone brought in $209.6 billion, or just over half of Apple's sales, in its most recent fiscal year.

Apple on Wednesday is expected to unveil its first foldable iPhone.

Xiaomi and Huawei launched new foldables ahead of Apple’s event, where the company is rumored to unveil its first foldable iPhone.

Reports indicate Apple aims to reduce the visible crease common in foldables, though the claim remains unconfirmed ahead of the launch event.

Apple could be one day away from unveiling a new iPhone capable of generating $14 billion in quarterly revenue, but Wall Street thinks the event could become a sell-the-news moment. Morgan Stanley expects Apple’s first foldable iPhone to ship about 6.5 million units in the December quarter, generating roughly $14 billion, or 16% of iPhone revenue.

Huawei’s Mate XT2 starts near $3,000, adding an inward-folding design and new Kirin chip as Apple reportedly prepares its first foldable iPhone.

IJR News.

With only hours left before the launch of the iPhone 18 Pro and the foldable iPhone Ultra, it may be a good moment to remember the Apple Watch Series 12 and Apple Watch Ultra 4 are also premiering tomorrow.