New CEO John Ternus says you already have your personal AI device. It’s called an iPhone.

Apple is making the Watch Ultra 4 smarter with Siri AI that can remember conversations, recognize important sounds, and understand more about you.

Apple's updated Mac processors target heavy local AI workloads, with on-device AI muscle, scads of unified memory, and architecture changes built to run cutting-edge models on your desk.

The company also argued that its on-device models offer consumers more privacy.

Apple is launching a new way to prove that the picture you took isn’t manipulated by AI. A new feature, called “Reference Image,” will arrive with the iPhone 18 Pro lineup later this month and is supposed to use the device’s new camera sensor to “sign every pixel it sees.”

Siri AI means the new, smarter, more reliable version of Apple’s voice assistant. The new photo editing tools let you cleanly erase an item, change the framing, or alter the view of a photo. Image Playground can create more photorealistic images and use AI to revise or transform your photos.

Commentary: Apple's new memory tools are a sign of how tech companies are pushing into a new wave of AI wearables, and glasses are likely next.

The company has also introduced safeguards for those around you. The system will deliberately omit some information, including potentially harmful content, financial data, or personal identifiers. When you use the Live Rewind tool, an audible chime plays on your device to alert nearby people that you are using the feature.