AI Innovations: Apple’s sophisticated AI integration, which includes an upgraded Siri and a possible collaboration with Google Gemini, is expected to introduce significant new services and could contribute an additional $75-$100 per share by 2026, creating new revenue opportunities.

Apple has been falling out of favor with retail investors.Over Thanksgiving week, it was the only member of the Magnificent 7 to see retail selling.Day traders have actually been offloading it all year.

The exodus of top talent spans critical divisions from AI to design, legal affairs, environmental policy, and operations.

Nomad is one of my favorite Apple accessory makers. The brand makes a top-notch lineup of gear for both iPhones and Apple Watches, including cases, chargers, and Apple Watch bands. For watches specifically, the brand offers a wide selection of premium metal bands, rugged silicone options for workouts, and elegant leather straps.

Meta Platforms Inc. has poached Apple Inc.’s most prominent design executive in a major coup that underscores a push by the social networking giant into AI-equipped consumer devices.

Most of Black Friday and Cyber Monday's biggest discounts have expired, but today we're keeping track of the best leftover holiday discounts at various retailers. Below you'll find great deals on AirPods 4,

Apple has sent a new round of cyber threat notifications to users in 84 countries, the company said on Friday, announcing its latest efforts to insulate customers against surveillance threats.

Alan Dye, the mastermind behind Apple's user interface evolution, officially joined Meta to spearhead a new creative studio within Reality Labs.

Apple quietly removed its low-light Night mode from the Camera app's Portrait feature on the iPhone 17 Pro, and the company's silence around the change has become almost as puzzling as the decision itself.

The House Committee on Homeland Security has asked Google and Apple to detail what steps they are taking to remove mobile applications that allow users to track federal immigration officers.

Apple lost executives and researcher in 2025, some to retirement or startups, but mostly to Mark Zuckerberg's Meta that spent big on recruitment.