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Meghan Markle Renames Her Brand 'American Riviera Orchard'

Vanity Fair · 3d

Meghan Markle Says American Riviera Orchard Is Now Going to Be “As Ever” in a Brand Reboot Video

The duchess also announced that Netflix, which will soon stream With Love, Meghan, is going to be her “business partner” in As Ever.

Meghan Markle Ditches American Riviera Orchard (But Is Keeping Her Jams!)

"I've been waiting for a moment to share a name that I secured in 2022 and this is the moment," Markle said in an Instagram video about her rebranded lifestyle line. "And it's called As Ever." Whew. OK!

Showbiz Cheat Sheet on MSN · 19h

Former Palace Staffer Claims Meghan Had to Pick a Brand Name in a Hurry But Would Like American Riviera Orchard Back

Here's what a former royal family employee thinks the Duchess of Sussex is really trying to do show everyone with her rebrand.

Meghan Markle Teases More Jam in 1st ‘As Ever’ Vision Board

New York Post on MSN · 7h

Meghan Markle hints at first ‘As Ever’ product launch in personal vision board

From memory lane to the memories I’m making today…,” the Duchess of Sussex captioned a photo of her vision board.

People on MSN · 1d

Meghan Markle's Personal Instagram Hits Major Milestone Weeks After Launch

Meghan Markle's Instagram account @meghan reached a follower milestone in the weeks since launching at the start of 2025. All about the page's accomplishment.

The Daily Beast on MSN · 2h

Meghan Markle Teases More Jam in First ‘As Ever’ Vision Board

Meghan Markle unveiled a vision board for her revamped lifestyle label, ‘As Ever’, hinting at a return to making jam. The Duchess of Sussex, 43, shared the image on Instagram Thursday night, where sharp-eyed followers would have noticed three labels marked “Raspberry Spread,

InStyle on MSN2d

Meghan Markle Continues Launch of As Ever with New Instagram Account Dedicated to the Brand

Meghan Markle has launched a new Instagram account for her rebranded lifestyle brand, As Ever, formerly known as American Riviera Orchard.

2don MSN

Meghan, the Duchess of Sussex, rebrands her lifestyles company and unveils As Ever

The new company has a fresh website she unveiled Monday with a rare photo of 3-year-old Lilibet, her youngest child with ...

3hon MSN

Meghan Markle sparks criticism over 'divisive' and 'one-upping' move

The Duchess of Sussex's announcement of her new lifestyle brand has been accused of being "clunky and contrived".

Meghan Markle Is Finally Following An Account on Instagram Almost Two Months After She Rejoined Platform

Nearly 2 million people follow the Duchess of Sussex, but she’s only got eyes for one account—so far, anyway.

The Mirror US on MSN11h

Meghan Markle shares cryptic message as she breaks silence on brand crisis

Meghan Markle has shared a glimpse of her mood-board on Instagram after she was slammed for using a 'complete copy' of a town ...

Creative Bloq on MSN1d

Meghan Markle faces logo design dispute with unexpected opponent

Meghan Markle recently debuted her new lifestyle brand, As Ever, but eagle-eyed viewers have noticed some design parallels in ...

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